ATAK K2

Šifra: G005GD19Agencija: Storytel PolandNaročnik komunikacij: Storytel
Skupina: G Innovation

Kreativna ideja

Storytel doesn’t want to be just another audiobook library. Storytel is an audio entertainment streaming platform focused on captivating stories. But how can it be proven in an engaging way? Nothing will better demonstrate Storytel’s vast variety of materials than its abundant unique and original content, which the campaign will be based upon. We found an event that had everyone from all over the globe excited and told it in a completely novel way - by producing a live audiobook for the first time in history. Storytel became Andrzej Bargiel’s sponsor, joining him on an unprecedented project: skiing down the summit of K2.

  • Ime znamke ali podznamke: Storytel
  • Naročnik komunikacij: Storytel
  • Izdelek / storitev: Audio streaming service
  • Ime kampanje: ATAK K2
  • Agencijska mreža: INDEPENDENT AGENCY
  • Agencija: Storytel Poland
  • Druge sodelujoče agencije oz. Partnerji: Jakub Barzak, Marketing Manager Andrzej Bargiel , Ski Alpinist Marcin Zwierzchowski , Chief Editor Kasia Tymczyszyn-Bębenek , Publishing & Studio Manager Marcin Kardach , Sound Designer Joanna Chudy, Writer Marek Ogień , Voice Maciej Sokołowski , Projekt Manager Agnieszka Zajączkiewicz , The Hares Design Łukasz Zajączkiewicz , The Hares Strategia Maciej Kowalik , Voice