Facing Emotions

Šifra: H62001GD19Agencija: Digitas PolandNaročnik komunikacij: HUAWEI
Skupina: H Craft, H62 Best Use of Technology

Kreativna ideja

Huawei Facing emotions - An AI powered app that helps the blind and visually impaired 'see' emotions by translating them into sounds. Facing Emotions utilises the Huawei Mate20 Pro’s powerful AI and camera to translate key human facial emotions into short unique sounds. Making it possible for the blind and visually impaired to have a richer experience when speaking face to face with others. The app worked without wifi, was released globally on the Google play store in 21 languages, picked up in international media reaching over 340 million people and achieved over a million dollars in earned media.

  • Ime znamke ali podznamke: Huawei
  • Naročnik komunikacij: HUAWEI
  • Izdelek / storitev: Huawei Mate 20 Pro
  • Ime kampanje: Facing Emotions
  • Agencijska mreža: PUBLICIS
  • Agencija: Digitas Poland
  • Druge sodelujoče agencije oz. Partnerji: HUAWEI
  • Produkcijska hiša: TANK
  • Spletni naslov: https://consumer.huawei.com/pl/phones/mate20-pro/facingemotions/
  • Izvršni kreativni direktor: Kamil Majewski
  • Kreativni direktor: Patrycja Lukjanow
  • Umetniški direktor: Dorota Pakuła vel Rutka
  • Tekstopisec: Quentin Carenzo
  • Oblikovalec: Paulina Plucińska-Kędzia, Weronika Siejkowska
  • Strateg: Katarzyna Jasinska
  • Filmska produkcija: Marcin Borkowski, Sandra Zagórska
  • Režiser: Marcin Filipowicz
  • Direktor fotografije: Mateusz Skalski
  • Glasba: Tomasz Bilecki, Ztudio&Burza
  • Producent - agencija: Marta Gierej
  • Druge sodelujoče agencije oz. Partnerji: Account service: Joanna Carbol, Izabella Rekowska. Motion Design: Olga Rukat, Paweł Samul UX: Katarzyna Kołakowska Design Director: Mariusz Czepiec Creative support: Tomek Bujok Client: Ewelina Głocka – Huawei Regional PR Manager CEE&Nordic Region Milena Orłowska – Huawei Regional Social Media Manager CEE&Nordic Region Kamil Sikorski – Huawei Regional Digital Director CEE&Nordic Region Matej Podobnik– Huawei PR DirectorCEE&Nordic Regional Division