The Milk Books

Šifra: S003GD19Agencija: Futura DDB, LjubljanaNaročnik komunikacij: Spar Slovenia
Skupina: S Activation

Ideja kampanje

Spar Slovenia launched a new type of book that every household in Slovenia would read - a story printed on the milk packaging, with the intention to remind and encourage the residents to read more. The latest research from OECD discovered that Slovenia scored below average in literacy in comparison to other European countries, as one out of every four Slovenians had issues with basic literacy. The Milk Books were written by a Slovenian award-winning youth writer Bostjan Gorenc–Pizama. Fairytales are intended especially for parents to rejuvenate a classic habit of reading bedtime stories to their children.

  • Ime znamke ali podznamke: Spar Slovenia
  • Naročnik komunikacij: Spar Slovenia
  • Izdelek / storitev: Spar Milk
  • Ime kampanje: The Milk Books
  • Agencijska mreža: DDB WORLDWIDE
  • Agencija: Futura DDB, Ljubljana
  • Kreativni direktor: Robert Bohinec
  • Umetniški direktor: Robert Križmančič, Maruša Koželj
  • Tekstopisec: Boštjan Gorenc - Pižama, Robert Bohinec, Jan Mikeln
  • Oblikovalec: Janez Vizjak, Iztok Perko
  • Direktor projektov: Mija Gačnik Krpič
  • Direktor odnosov z naročniki: Anuša Žagar, Peter Dobovičnik
  • Fotograf: Jure Novak
  • Ilustrator: Maruša Koželj
  • Režiser: Luka Furlan