Julia Neumann on Why Craft Still Matters in the Age of AI

The Golden Drum stage will welcome Julia Neumann, Partner and Chief Creative Officer at Le Truc, for a bold and timely talk on creativity in the era of artificial intelligence.

In her session titled "The Last Honest Differentiator: Why Craft Still Kicks AI’s Ass", Julia will argue that in a world where AI offers speed, scale and perfect symmetry, she makes a powerful case for something it still can’t replicate: craft. Drawing on her award-winning work for brands like Pop-Tarts and JetBlue, she explores how human qualities like judgement, risk and obsession create emotional impact that algorithms simply can’t match. For Julia, craft isn’t a luxury, it’s the last honest differentiator and keeping it alive isn’t nostalgia, it’s a creative strategy.

As President of this year’s Craft Jury, she’ll also provide a unique view on what sets exceptional work apart.

This is a must-see session for anyone who believes in the enduring power of ideas and the people behind them so make sure you don’t miss it and make sure to buy your delegate pass now.