Snask Set to Shake Up Golden Drum

Brace yourselves – the iconic creative duo from Stockholm, Freddie Öst and Erik Kockum of Snask, are taking over Tuesday at Golden Drum with a talk that promises to be as bold, brilliant, and unforgettable as their signature pink aesthetic.

Their session, titled “Make Enemies & Gain Fans - the importance of branding in a digital era,” isn’t your typical branding lecture. It’s a wake-up call for the creative industry, a loud, fearless rallying cry for brands and creatives who are ready to break the mold, spark conversation, and stand out in an oversaturated digital world.

Freddie Öst, co-founder of Snask and a fearless branding designer, has built a reputation for tearing up the rulebook with eye-popping visuals and uncompromising honesty. His work champions bold self-expression, unapologetic authenticity, and a fierce resistance to the dull and predictable. If you're looking for inspiration to challenge conventions and do things your own way then Freddie’s your guy.

Alongside him is Erik Kockum - a former rock drummer turned director, master storyteller, and all-round creative force. With clients ranging from banks to legendary bands like The Hives and Viagra Boys, Erik brings energy, humour, and a no-holds-barred approach to creativity. Expect wild anecdotes, valuable insights, and a whole lot of pink-fuelled passion.

Together, Freddie and Erik embody the spirit of Snask - a band of misfit geniuses who are brave, bold, and unapologetically disruptive. Their talk dives deep into building unforgettable branding, challenging clients to go further, and creating visuals that don’t just look good - they make a statement.

If you're ready to shake up the status quo, embrace your inner rebel, and learn how to create work that truly resonates - this is the session you cannot afford to miss. Make sure to buy your delegate pass now.