Sustainability is not a laughing matter—or is it?

Coming to us from Finland, we're thrilled to welcome Riku Vassinen, the dynamic CEO of hasan & partners and a visionary creative strategist! With an illustrious career spanning three continents—Africa, Asia, and Europe—Riku has worked with top brands like Google, Netflix and Coca-Cola. He's also an accomplished author. His latest book "Greenwashing Economics" delves into the challenges of building sustainable brands in an unsustainable world.

At the Golden Drum stage, Riku will challenge the industry’s fixation with an overreaching brand purpose that has led to a loss of focus, and instead, uncover the most sustainable ways to build enduring brands – by integrating creativity and humour into the approach!

Don't miss this eye-opening session and get your delegate pass now!