Hear our voices!
In the cacophony and noise in social and traditional media, the voices of children are completely overheard. On occasion of the 30th anniversary of the UN Convention of the Rights of the Child, we wanted to bring the attention of media and general public to the importance of listening to children. At the smallest public bus in Belgrade number 24 we created a different and memorable sound experience for all passengers: instead of the regular grown-up woman's voice from the automats, next stops were announced by pre-recorder children's voices. The campaign ran for 10 days and got huge media attention.
Brand name: 30th anniversary of the UN Convention of the Rights of the Child
Advertiser / client: Prijatelji dece Srbije
Product / service: non profit
Campaign name: Hear our voices!
Agency network: INDEPENDENT AGENCY
Agency: Block & Roll Belgrade
Additional company: She Films
Production company: She Films
Web address: http://www.prijateljidece.org
Executive creative director: Svetlana Copic
Art director: Predrag Markovic
Copywriter: Aleksandra Kojic
Designer: Jovan Savic
Account director (agency): Jelena Savkovic
Client account director: Bozidar Dimic
Managing director: Maja Nadezdic
Film production: Minja Jovanovic
Director: Vladimir Karan
Director of photography: Matija Munjiza Petrovic
Music: Luka Jocic
Post production: Ivan Tanaskovic
Additional company: RadioAparat