Come and Vote Agency: Leo Burnett Romania, Bucharest Group: W. Media

Creative idea explanation

Our campaign targeted those who didn’t consider voting meaningful. We based our campaign on the ridiculous excuses people use for not coming to vote, depicting a different course of history, as if Romania would have been conquered by a neighboring power. The videos became an instant viral and all TV stations asked to broadcast them. Earned media at its best. Plus big firepower in the online – social media and content creators especially. Result: from 67.6% of the population not intending to vote, to 62% voting. One of the two candidates shared our videos. He is now the President.

Campaign name:
Come and Vote
Entrant:
Leo Burnett Romania
Country:
ROMANIA
Brand name:
Asociatia Pro Democratia
Product/service:
Pro Voting Campaign
Art Director:
Cosmin Ezaru
Executive Creative Director:
Razvan Capanescu
Copywriter:
Razvan Capanescu,Radu Olteanu,
Account Director / Manager:
Lorand Balint
Post production:
Ruxandra Stanescu
Director:
Andrei Amarfoaie
Director of Photography:
Toma Velio
Digital Strategist:
Mugur Patrascu
Media Director / Manager:
Alexandra Iavorschi
PR Director:
Oana Bulexa
Strategic Planner / Strategist:
Victor Store