Galleria Tbilisi – Made by the City Agency: Leavingstone Advertiser: Co-Investment Fund Group: F Design
Galleria Tbilisi - Made by the City

Creative idea explanation

Being the direct centre of the city, Galleria Tbilisi treats the comfort of visitors as its top priority. We wanted the branding of the the shopping mall to reflect that core idea, and turned its logo, the most visible asset, into a live counter of all people who are inside the building. The logo, displayed on the screens inside the mall, updates its shape, colour and size with each visitor entering and leaving Galleria – one dot stands for one person and we’re always counting.

Advertiser:
Co-Investment Fund
Agency network:
INDEPENDENT AGENCY
Country:
Georgia
Campaign name:
Galleria Tbilisi - Made by the City
Brand name:
Galleria Tbilisi
Product/service:
Galleria Tbilisi
Creative Director:
Giorgi Avaliani
Art Director:
Nick Kumbari
Designer:
Anano Miminoshvili
Account Director / Manager:
Catherine Meparidze
Other credits:
Type designer: Akaki Razmadze Animation: Churika Gokheli