News Candies

Agency: Leo Burnett Ukraine, Kiev
Advertiser: Ekonomika Communication Hub
Group: E. Direct communication
Category: 62. Multidimensional direct mail and small printed materials
Advertiser: Ekonomika Communication Hub
Campaign name: News Candies
Entrant: LLC with FI Leo Burnett
Country: UKRAINE
Brand name:
Art Director: Denys Savchenko
Executive Creative Director: Tatiana Fedorenko
Copywriter: Volodymyr Navrotskyi, Olena Panasyuk
Photographer: n
Client Account Director / Manager: Irina Rubis
Illustrator: n
Director of Photography: n
News Candies

Creative idea explanation

We made unique news candies. Each of three candies represents the same news “The EU-Ukraine Association Agreement is not signed” (November 2013). The main ingredients of the candies are bacon (a non-official symbol of Ukraine) and chocolate, that represents Europe. But each candy has its own aftertaste. We invite people to try different kind of “flavor” of the same piece of news – sweet, spicy and sour.