Creativity. The dark matter of every business transformative idea.
In the age of AI we are at an infliction point where human ingenuity is essential. When culture is changing faster than most brands can adopt, rapid advances of latest technologies, new platforms constantly reshaping behaviour creativity is the one unstoppable force that makes it all possible for a brand to stay relevant and grow.
It´s in the intersections where human ingenuity collides with the old ways that weird, random new elements emerge that we all magnetically seem to gravitate towards.
Like Dark Matter we have no idea what creativity is or how to replicate it. It´s formula resistant. We only know it when we see it. Feel it. Hear it. Experience it.
It´s the curious dark matter of what every business transformative idea, and award at The Golden Drum is made of.
What will you get out of this session?
When culture is changing faster than most brands can adopt, rapid advances of latest technologies, new platforms constantly reshaping behaviour creativity is the one unstoppable force that makes it all possible for a brands and businesses to stay relevant and create sustainable growth, and contribute to positive societal change.
