Trending topics, insights, and stories that will help Re:Start the Future
This October we invite you to listen, learn and participate in an Online Live Golden Drum Program brought to you from Slovenia completely free of charge.
From 13 to 15 October 2021 Golden Drum’s virtual stage will host a long list of world-renowned international speakers sharing the latest topics of our times. Don’t miss the chance to learn something new or get fresh inspiration on how to best Re:Start the Future.
Mark your calendars and register for three days of Virtual Drumming available to all!
The most glorious time for marketing… is now!
Extraordinary times call for extraordinary measures. Since the pandemic hit us last year, crafting purpose statements and bringing them to life has become more important than ever.
How has Mastercard dealt with the Covid-19 crisis? Globally recognized highly innovative and transformational leader Raja Rajamannar, Chief Marketing and Communications Officer and President of Healthcare Business at Mastercard will explain how they reassured, motivated, and lead their big and diverse teams during this uncertain time and even ended up with the highest employee satisfaction scores!
The purpose is failing; brands will win by putting people first
Most companies today are firmly on the social and environmental issues bandwagon from oceans plastic to diversity. People are increasingly distrustful towards these efforts viewed as cheap marketing stunts meant to wow people into buying more. Organisations and leaders have to stop putting themselves first when it comes to purpose. ‘Who can you help me become?’ is the one essential question you need to be asking and therefore changing behaviours at scale and unlocking sustainable growth that benefits all.
During his Golden Drum talk, internationally recognised purpose pioneer Thomas Kolster will tell us how brands win by putting people in charge.
Gut or science?
The first day of the festival - Creative Accelerator, dedicated to young creatives under 30, will deliver an interesting exploration into the question of who’s the best player in the game of advertising? Gut, or science? What gets more awards, fame, and glory?
Golden Drum worthy ideas can arise from intensive research, data, and even science. Others exist because of some plain old gut feeling. But what is in the grey area and what happens when you use science to go against it?
João Inácio and Nina de Ridder will question this duality to learn more about themselves, their teams, and the industry.
