PRESS: Young Drummers Competition Open Worldwide


Golden Drum Festival continues to support talented individuals on their journey to a successful career by passing on the knowledge and offering a platform where passionate young creatives under 30 years old can find inspiration, develop creative skills, gain industry insights and explore issues and ideas that will Re:Shape the industry’s future. The renewed Young Drummers Competition is introducing the latest changes.

For this year’s competition, the festival has again partnered with the Slovenian Tourist Board to challenge young creatives under 30 on the topic of Slovenia, the land of active holidays. For the first time, participants from all over the world can join the competition until 1 September 2021. The registration fee is only EUR 25 (VAT not included).


Challenge and Award

The competition aims to raise awareness of Slovenia as a green destination with natural beauties, which offers unique and active outdoor experiences. The participants should keep in mind that creative solutions will be primarily used on the Feel Slovenia social media channels targeting specific groups. Final works will be submitted as a short video or a series of short videos, which is another novelty.

  • Deadline for submissions: 1 September 2021
  • Entry format: video
  • Entry fee: EUR 25 (VAT not included)

The author of the best video or video series will be awarded EUR 1.000 prize and will be given a chance to present themselves and the winning video on the virtual stage during the festival’s program on 13 October 2021. The prize will be awarded at the live online Golden Drum Award Ceremony on 15 October 2021.


Competition Jury

Leading the jury will be Suvi Lähde, Executive Creative Director at SEK | Part of GREY from Finland. Suvi believes in creating things that matter – finding real human insights that connect people with brands and bring mutual value to businesses and people alike. During her years in creative industry, she has built and developed brands like Visit Finland, Finnair and Finnish Lapland, and created strategies, concepts and campaigns for brands such as Coca-Cola Company, Valio and Paulig, working both in the home and global markets.

“I am truly honoured to lead the Young Drummers Competition jury this year. We are living in a world where we’re daily bombarded by messages of disasters, crisis and problems with seemingly no solutions. But there is a way to craft a better future – creativity. It is said to become one of the most important skills of tomorrow.

The Young Drummers Competition has a long-standing tradition at Golden Drum. This year together with my distinguished fellow jury members, we are looking for creative solutions that unblock yesterday’s patterns of thinking and have a real impact beyond tomorrow’s short term business goals. That’s our way to offer a stepping-stone for the young professionals in the industry and to lead the way of future creativity.” Suvi Lähde

Joining her in evaluating the videos will be: Aleksandr Dobrokotov, Creative Director, DADA Agency, Social Media Activist, Russia, Ana Savšek, Head of Content Digital Marketing Department, Slovenian Tourist Board, Slovenia, Sergio Spaccavento, Chief Creative Officer and Partner, Conversion E3, Italy and Barbara Zmrzlikar, Head of Research, Development, Innovation and EU Projects Department, Slovenian Tourist Board, Slovenia.


Golden Drum Competition open till 13 August!


With renewed competition and new awards, Golden Drum invites creatives from 38 countries to enter their best work into the main Golden Drum Competition till 13 August 2021.

There is a two-year eligibility for all entries. For the first time ever, Golden Drum also offers quantity discount on entry fees (10+1) and a 50% discount on entry fee for Covid-19 group. Moreover, Little Black Book’s partnership with The Golden Drum will see all Grand Prix winners entered directly, free of charge, into the relevant regional competition of The Immortal Awards.

Golden Drum Competition is included as one of the 8 regional shows on WARC rankings and Creative 100.

For more information about the competition please visit the competition's web site.


Three days of Virtual Drumming - Re:Starting the Future with the finest minds of our industry


As we emerge from the worst of the Covid-19 pandemic, it's time to press the Re:Start button and start working towards a better future. How to Re:Start the Future, though? Will our lives go back to normal, and what will the new normal look like for our industry?

The most burning questions will be answered during three days of Virtual Drumming. From 13 to 15 October 2021, the organizers invite you to listen, learn and participate in a Free Online Live Golden Drum Program featuring world-renowned international speakers like Michael Moynihan, Senior Vice President, Global Brand, Marketing, Insights and Partnerships at The LEGO Group from USA, Damien Marchi, Senior Vice-President, CSR Development at Vivendi from France, Fernando Machado, Chief Marketing Officer at Activision Blizzard from USA, Sietze Rademaker, Director Sonic Branding and New Business at Amp.Amsterdam from The Netherlands, Raja Rajamannar, Chief Marketing and Communications Officer and President, Healthcare Business at MasterCard from USA, Eynat Guez, Chief Executive Officer and Co-founder of Papaya Global from Israel and Carmela Soares, Creative Strategist at Facebook Creative Shop ANZ from Australia.


What to expect?                                                               

  • 13 October 2021 - Creative Accelerator with customized informal, professional, and peer-led learning experience dedicated to Young Drummers under 30 years old.
  • 14 – 15 October 2021 - From our Industry and Beyond; stories, trends, and advice for all that want to stay creative.
  • 15 October 2021 - Awards Show showcasing the best creative work entered at the 27th Golden Drum Competition.


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Additional information

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M: + 386 1 439 60 50, +386 31 895 371

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