Alive memory Agency: Friends Moscow Advertiser: Google Russia Group: R. Activation programme

Creative idea explanation

World War II has affected nearly every family in Russia. Nearly 6 billion letters were sent home from the frontlines. Still, there exists no common, public database that would collect and catalogue them. And time constantly erases memory. The ink fades, the paper decays… Exposed to light, humidity and extreme temperatures, letters may become totally unreadable in just 5 years. Google decided to use technology to rescue these letters before they were lost forever. Thus, we set out to collect the largest online archive of wartime letters in Russia – the Alive Memory”. Anyone could add their family’s letter to this”

Advertiser:
Google Russia
Campaign name:
Friends Moscow
Entrant:
Friends Moscow
Country:
RUSSIA
Brand name:
Google
Product/service:
Google Russia
Art Director:
Dmitry Maseikin, Alexander Zavatskiy
Executive Creative Director:
Arina Avdeeva
Creative Director:
Maxim Ponomarev
Copywriter:
Andrey Popov
Designer:
Willem Rabe, David A Ljungberg, Ruslan Idiatov
Photographer:
Konstantin Sorokin
Account Director / Manager:
Daria Davydova
Client Account Director / Manager:
Marco Cremona, Natalya Nesmachnaya, Ivan Girba, Ekaterina Kondratieva
Film production:
Stereotactic, Bakehouse Production
Music:
Mujus
Director:
Victor Gorbachev
Director of Photography:
Egor Protsko, Konstantin Sorokin
URL:
http://pisma.prlib.ru/