Alive memory Agency: Friends Moscow Advertiser: Google Russia Group: G. Digital
Golden Drum,Shortlist

Creative idea explanation

Google decided to use technology to rescue these letters before they were lost forever. Thus, we set out to collect the largest online archive of wartime letters in Russia – the Alive Memory”. All the letters on site were presented in the form of the monument made of words from letters. Anyone could add their family’s letter to this archive, and each new letter, word by word, created this interactive monument in real time. Every word clicked through to a specific letter. We analyzed these letters, linking them with their recipients and senders, and traced their delivery routes.”

Advertiser:
Google Russia
Campaign name:
Friends Moscow
Entrant:
Friends Moscow
Country:
RUSSIA
Brand name:
Google
Product/service:
Google Russia
Art Director:
Dmitry Maseikin, Alexander Zavatskiy
Executive Creative Director:
Arina Avdeeva
Creative Director:
Maxim Ponomarev
Copywriter:
Andrey Popov
Designer:
Willem Rabe, David A Ljungberg, Ruslan Idiatov
Photographer:
Konstantin Sorokin
Account Director / Manager:
Daria Davydova
Client Account Director / Manager:
Marco Cremona, Natalya Nesmachnaya, Ivan Girba, Ekaterina Kondratieva
Film production:
Stereotactic, Bakehouse Production
Music:
Mujus
Director:
Victor Gorbachev
Director of Photography:
Egor Protsko, Konstantin Sorokin
URL:
http://pisma.prlib.ru/