Nice try!

Agency: White Rabbit Budapest
Advertiser: Allee Shopping Mall
Group: C. OOH (Out of Home)
Category: 42. Retail & public services
Advertiser: Allee Shopping Mall
Campaign name: Nice try!
Entrant: White Rabbit Budapest
Country: HUNGARY
Brand name: Allee Shopping Mall
Product/service: Dog-friendly Shopping Mall
Art Director: Istvan Bracsok, Marcell Szoke
Executive Creative Director: Istvan Bracsok, Levente Kovacs
Copywriter: Levente Kovacs
Account Director / Manager: Levente Balint
Client Account Director / Manager: Krisztina Egyed
Strategic Planner / Strategist: Csilla Kovari
Nice try!

Creative idea explanation

Allee Shopping Mall is the first mall in Hungary that allows customers to bring and enter the premises with their dogs. But only dogs…