NEWS

Meet the Omni-Channel Drum Jury

13.03.2024
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The Omni-Channel jury will be led by Kentaro Kimura, International Chief Creative Officer and Corporate Officer at Hakuhodo and Founder of Hakuhodo Kettle from Japan.

 

Joining him in evaluating the works will be the esteemed jury members:

 

“Until recently, there was always a correct answer to solve business and social problems. There were always target case studies and best theories we could rely on. That is no longer the case. 
The world has become more complex, the problems of society more difficult to solve to the extent that there is no longer a correct answer. We now have to create other solutions that push our abilities, that take us beyond our imagination.  
By taking advantage of the diversification of media, emerging technologies like A.I, we can look at problems in unimagined ways and find more space for creativity to work its magic. 
As the president of the Omni-channel jury, I look forward to going on an adventure with my fellow jury members to explore creative works that are conceived and executed in exciting and hopefully unimagined ways,"
stated Kentaro Kimura, International Chief Creative Officer and Corporate Officer at Hakuhodo and Founder of Hakuhodo, President of the Omni-Channel Jury.

 

The Omni-Channel Drum Section

The OMNI-CHANNEL section recognizes campaigns that were presented through multiple communication channels. Entries should demonstrate the creative use of multiple channels, their integration, and the efficiency of implementation of the communication solutions.

In relation to the One-Channel Drum, this section focuses on campaigns presented through multiple communication channels.

This section has 6 groups each with multiple categories: Integrated; Content; Engagement; Digital, Mobile & Technology; Health & Wellness; Sports, Pop Culture & Art.

Competition is open for entries. Super Early Bird Entry Fee runs until 26 April.

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