Alive memory Agency: Friends Moscow Advertiser: Google Russia Group: U. Public relations
Shortlist

Creative idea explanation

The Second World War took the lives of over 25 million citizens in the former Soviet Union. 6 billion letters were sent from the front, offering testimony of the tragic events that affected each and every family. Google trailing in local search and struggling to belong and show its positive influence on Russian society offered a technology solution. We created a massive interactive online collection of wartime letters to preserve a generation of Russian history before it was lost forever. We ignited the social movement to upload family letters, staged high profile public readings and distributed videos.

Advertiser:
Google Russia
Campaign name:
Friends Moscow
Entrant:
Friends Moscow
Country:
RUSSIA
Brand name:
Google
Product/service:
Google Russia
Art Director:
Dmitry Maseikin, Alexander Zavatskiy
Executive Creative Director:
Arina Avdeeva
Creative Director:
Maxim Ponomarev
Copywriter:
Andrey Popov
Designer:
Willem Rabe, David A Ljungberg, Ruslan Idiatov
Photographer:
Konstantin Sorokin
Account Director / Manager:
Daria Davydova
Client Account Director / Manager:
Marco Cremona, Natalya Nesmachnaya, Ivan Girba, Ekaterina Kondratieva
Film production:
Stereotactic, Bakehouse Production
Music:
Mujus
Director:
Victor Gorbachev
Director of Photography:
Egor Protsko, Konstantin Sorokin
URL:
http://pisma.prlib.ru/