Hungry Hungry Hamsters Agency: Leavingstone Advertiser: Supremo Group: A Film

Creative idea explanation

To promote largest food product brand in the country, we decided to reach young families in an unusual way. By merging soap opera format with popular social media content – cute lovely GIFs and videos. We created online series starring family of real hamsters, with an entire miniature town that consisted of 1350 tiny details. With one short episode per week posted on Supremo’s Facebook page, we quickly built up a hardcore fan-base. Episodes were filled with adorable scenes, funny jokes with references to topics that are actual in everyday life and of course, with smart placements of Supremo’s products.

Advertiser:
Supremo
Additional company:
Fourk Group; Studio Qubitz
Agency network:
INDEPENDENT AGENCY
Country:
Georgia
Campaign name:
Hungry Hungry Hamsters
Brand name:
Supremo
Product/service:
Supremo
Executive Creative Director:
Levan Lepsveridze
Creative Director:
Levan Lepsveridze
Art Director:
Sophia Antidze
Copywriter:
Beqa Adamashvili
Designer:
Sophia Antidze; Keta Zhorzholiani
Account Director / Manager:
Natia Gogia
Client Account Director / Manager:
Akaki Kamladze
Media Director / Manager:
Meli Baghdavadze
Managing Director:
Beka Adamashvili; Lasha Tskvitinidze
Strategic Planner / Strategist:
Salome Zhvania
Photographer:
Vakhuna Alania
Illustrator:
Sopho Kirtadze, Varlam Jmukhadze, Ekaterine Tabliashvili, Ruslan Beridze, Sophio Gogishvili, Irakli Toidze, Mari Kakhurishvili
Director:
Beka Adamashvili ; Meli Baghdavadze
Music:
Giorgi Gvarjaladze
Agency Producer:
Giorgi Toklikishvili
URL:
http://msunagebi.ge
Other credits:
Creative Team: Beka Adamashvili, Giorgi Toklikishvili, Sophia Antidze, Meli Baghdavadze Art Department: Fourk Group Artists: Beka Sadaghashvili, Tamar Chavchanidze, Levan Kvaratskhelia, Nino Injia, Teimuraz Kartvelishvili, Decorators: Giorgi Mamisashvili, Levan Kikilashvili, Stanislav Pestov, Mariam Kakhiashvili Narrator: Joseph Khvedelidze Narrator: Tato Rusia Translated by : Tatia Darsadze Visual Effects: Studio Qubitz VFX: Irakli Gharibashvili, Irakli Omnadze DOP: Tato Kotetishvili Gaffer: Rati gomarteli Lighting: Rati Gomarteli, Datuna Gomarteli Cameraman Assistant: Sandro Potchkhua Video Editing: Levan Butkhuzi (Bubu) Color Grading: Niko Tarielashvili, Omar Gelashvili (Ep1), Vigen Vartanov – Biba (Ep2) Making of: Pitha – Irakli Solomonishvili, Toka Shengelia, Saba Shengelia Casting: Eka Mjavanadze Social media managers: Nino Modebadze, Tamuna Budahgashvili Retouch: Abesalom Kavelashvili Storyboard: Irakli Toidze