Only One Agency: Havas İstanbul Advertiser: Reckitt Benckiser Group: B Print
Only One

Creative idea explanation

Women unconsciously spend 216 kg of water a year for only one dish.
As Finish, we prepared this ad in order to show our reaction to this situation and encourage the consumers to use the washing machine.

Advertiser:
Reckitt Benckiser
Additional company:
Havas Worldwide İstanbul
Agency network:
HAVAS WORLDWIDE
Country:
Turkey
Campaign name:
Only One
Brand name:
Finish
Product/service:
Dishwashing Detergent
Executive Creative Director:
Ergin Binyıldız
Creative Director:
Yavuzhan Gel
Art Director:
Hasan Yıldırım, Ekrem Ertürk Düzel
Copywriter:
Benan Aka
Designer:
Melike Erdemir
Account Director / Manager:
Berk Yılmaz
Other credits:
Livya Kuyumcuoğlu (Account Manager)