Parimatch Hockey EURO 2016 Agency: Electric Sheep Film, Kyiv Advertiser: Parimatch Group: A. Film
Shortlist,Silver Drum

Creative idea explanation

The idea is based on the message that during UEFA EURO 2016 football becomes the foremost kind of sport on the planet. This time all other kinds of sport are on the background. Moreover, sportsmen – hockey, basketball, tennis and others players play football, falling into line with football madness. Football becomes number one game not only on French stadiums and on the screens of millions of fans, but also on hockey fields and basketball and tennis courts.

Advertiser:
Parimatch
Campaign name:
Parimatch EURO 2016
Name of Series:
Parimatch EURO 2016
Entrant:
Electric Sheep Film
Country:
UKRAINE
Brand name:
Parimatch
Product/service:
Sports betting
Executive Creative Director:
Andrei Copots
Post production:
CHUPAKABRA
Film production:
Electric Sheep Film
Director:
Macar Severin & Andrei Copots
Screenwriter:
Andrei Copots
Director of Photography:
Mario Minihmayr, Mykola Yefymenko
Digital production:
Chewbacca Digital