Rombot Agency: MCCANN WORLDGROUP ROMANIA Advertiser: Kandia Dulce Group: G Digital
Shortlist,Silver Drum
Rombot

Creative idea explanation

ROM wanted to create a virtual crowd sourced persona that could represent our true values, be objective, easy to talk to and loved by both the new generation and the media alike.

That’s how the idea of ROMBOT came to life. ROMBOT is the first virtual ambassador of a country, a co-created artificial intelligence designed to learn from Romanians about Romania, with a clear mission to tell the world who we truly are as a country. As it was taught by Romanians.

Advertiser:
Kandia Dulce
Additional company:
UM ROMANIA
Agency network:
MCCANN WORLDGROUP
Country:
Romania
Campaign name:
Rombot
Brand name:
Rom Autentic
Product/service:
Confectionery
Executive Creative Director:
Catalin Dobre
Creative Director:
Ioana Filip
Art Director:
Miruna Macri
Copywriter:
Ioana Zamfir
Designer:
Alin Siriu
Account Director / Manager:
Andreea Sofrone
Client Account Director / Manager:
Aura Fulop
Media Director / Manager:
Alina Parasol
Managing Director:
Dana Hogea
Strategic Planner / Strategist:
Bianca Troncea
PR Director:
Carmen Bistrian
Agency Producer:
Alexandru Platon
URL:
http://www.rombot.ro