Sunday Donator

Agency: WMC Grey / Prague
Advertiser: Za snadné dárcovství
Group: A. Film (television, cinema & online)
Category: 14. Social & Charity
Advertiser: Za snadné dárcovství
Campaign name: Sunday Donator
Entrant: WMC Grey
Brand name: Za snadné dárcovství
Product/service: Charity fundraising
Art Director: Roman Hynek
Creative Director: David Suda
Copywriter: Mikolas Karas
Director: Robert Hloz

Creative idea explanation

The spot targets people, who already donate to charity. But we want to tell them, that if they donate peridocally, not only in exceptional cases like earthquake etc., and even in smaller amounts, their help will be a lot more efficient. By obtaining periodical donators, our client will be able to apply help to the everyday social and humanitarian problems, which really need to be deal with.