Technology Mobilization Agency: Canvas / ISTANBUL Advertiser: Turk Telekom Group: F Reach

Creative idea explanation

Gender inequality exists in many countries. In Turkey it is relatively more. Women have boundaries to reach technology and thus information. They are usually dependent of children and housework. The idea is; WE bring technology and teach them instead of waiting the first step from those women.
We designed a branded Mobile Training Truck (MTT) as classroom. Our volunteer instructors got on board, the truck has begun its long journey on September 7, 2017 and May 7, 2018, each of which lasted 2 months. Results are impressive:
*Reached 12.000 low-educated women
*Trained and certified them technology literacy.

Advertiser:
Turk Telekom
Additional company:
Turk Telekom Inhouse Event Team
Agency network:
INDEPENDENT AGENCY
Country:
Turkey
Campaign name:
Technology Mobilization
Brand name:
Turk Telekom
Product/service:
Technology Mobilization