The Problem with Problems

Every day delivers a new crisis, but what if the real challenge is the way we see them? Catalin Dobre and Islam ElDessouky bring their global creative leadership experience to the stage to explore how changing our perspective — and letting creativity guide us — can turn daily problems into possibilities. This talk isn’t just about problem-solving, it’s about problem-seeing. And in a time when uncertainty is the norm, it offers a compelling case for why the creative mind may be the most important tool we have.