Arina Avdeeva

Executive Director and Founder, Friends Moscow, Russia

Arina has worked in advertising since 2004. Her career started at Leo Burnett Moscow and continued at THEY Amsterdam, Duval Guillaume Brussels and Friends Moscow, the agency that has climbed to the 3rd place in the overall rating of creative agencies in Russia last year, and also became the exclusive Russian creative partner for Droga5 New York.

Over the years she has gained extensive experience doing digital, ATL and non-standard projects in Russian and European markets, for domestic and global clients. She is a winner of a Golden Lion at Cannes in 2011 (Press) and two Bronze Lions in 2016 (Cyber and Design). In addition, she has won more than 200 awards at domestic and international advertising festivals, including One Show, Golden Drum, Golden Hammer, Eurobest, Epica, ADCR, Red Apple, IDEA, KIAF, and White Square and has been a jury member at One Show Festival, ADCR, White Square, Red Apple, IDEA and LIAF.

Arina also created, and still curates, the MADS concepting course – which has gathered renown in the industry in Russia.